How much does a Shopify store cost to build?
Shopify build costs by size, plus the platform and app fees to expect.
Shopify is one of the fastest ways to launch a professional online store because it handles hosting, security, and payments for you. You pay a monthly subscription; the build cost covers design, setup, and any custom features or integrations.
A themed store is affordable and quick; a custom-designed storefront with bespoke features costs more. Below are realistic build ranges plus how Shopify compares to other approaches.
Typical cost by project size
Professionally built, custom-designed, with a few integrations. Ranges are rough planning figures — not a quote.
| Project size | Cost (USD) | Cost (INR) | Timeline |
|---|---|---|---|
| Small | $7,400–$11,000 | ₹240,000–₹370,000 | 2–5 wks |
| Medium | $9,900–$15,000 | ₹330,000–₹490,000 | 5–10 wks |
| Large | $14,000–$21,000 | ₹460,000–₹690,000 | 10–20 wks |
INR uses local market rates, not spot exchange rates. Your exact price depends on features and detail.
Cost by build approach
The same medium-sized project, priced across the common ways to build it.
| Build approach | Cost (USD) | Cost (INR) | Timeline |
|---|---|---|---|
| Shopify | $6,700–$10,000 | ₹220,000–₹330,000 | 5–10 wks |
| WordPress | $6,300–$9,500 | ₹210,000–₹310,000 | 5–10 wks |
| Custom code | $9,900–$15,000 | ₹330,000–₹490,000 | 5–10 wks |
Cheaper up front isn't always cheaper long term — the right choice depends on your goals.
What affects the price.
Theme vs custom design
A polished Shopify theme customised to your brand is the affordable route; bespoke design and sections cost more.
Apps & integrations
Shopify apps add features fast but can carry monthly fees; custom integrations add build cost.
Catalogue size & variants
Many products, options, and complex collections add setup time.
Subscription tier
Shopify's monthly plan is an ongoing cost separate from the build.
Custom functionality
Bespoke checkout, subscriptions, or unusual flows push cost up (and may need Shopify Plus).
How to keep costs down.
- Start with a strong theme and customise — avoid a fully custom build unless you need it.
- Use reputable apps for common features before commissioning custom work.
- Watch recurring app fees — they add up across many installed apps.
- Invest in product photos and copy; they convert better than an expensive theme.
Common questions.
See the size table below for build cost. On top, budget Shopify's monthly subscription and any paid apps you install.
To build and launch, usually yes — Shopify handles hosting, security, and payments. Custom makes sense at high volume or for unusual requirements. See the platform table.
The monthly Shopify plan, transaction/payment fees, and any paid apps. These are separate from the one-off build cost.
The old rules don't apply here.
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